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It is almost like Amazon is creating a “faux one-stop shop” (my quotes) for everything a general merchandise store would carry but doing it by way of digital connection points and smartly placed counters and curbside services in and out in front of a grocery store.

The closest competitors that offer something similar to this right now are the mass merchants like Walmart WMT and Target TGT, but, keep in mind, their third-party marketplaces and assortment offerings also still pale in comparison to Amazon.Īmazon is instead doing something quite unique.